A key to understand the emotional relationship between a product or service and a user is to find the tacit knowledge and latent needs of the user. But what the user has a personality that does not like to participate?
True sustainability isn’t about compromise; it is about creating innovative solutions that are not only good for the world, but good for business.
Medical device manufacturers are increasingly aware of the need to conduct in-depth user research in the field as part of the product requirements process. Little information exists on what to expect when conducting user research in the OR. Although every hospital is different, here is some practical advice from our recent experience.