Why this sentiment can cause more harm than good.
Human factors engineering and the tools companies can leverage will get way more sophisticated.
The unpredictability of the process can make it difficult to stay on track throughout every phase.
And the bigger question might be: How well do you really know them?
A roundtable discussion on key issues that medtech companies face in product development.
Identifying user needs and actually turning them into actionable inputs during the design process can be a challenge.