Hint: It can transform and store energy, cut through steel, and float in air.
Creating a simple-to-use product is vital to creating a great user experience in any industry, but in the medical industry, simplification can, quite simply, save lives.
When we understand that profitability is a vital part of the equation, it’s easy to see why Sustainability is a challenge worth embracing. By optimizing an existing design, or redesigning to minimize disposable elements, we can make a significant and positive difference.
Which materials make the most sustainable sense and for what applications? How can we create products that balance function with recycling opportunities? With new materials available and on the horizon, the balance point is shifting toward a place that’s more sustainable.
Medical device companies that understand and embrace the entire user experience will become market leaders as they connect with users in powerful ways. This is where the real opportunity lies.