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Ames Gross, President and Founder, Pacific Bridge Medical
Ameing for Asia

Understanding Asian Cultural Issues is Essential to Success in Asia

By Ames Gross
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Ames Gross, President and Founder, Pacific Bridge Medical

While a better understanding of Asian cultural issues is crucial, it is also important to realize that in the end, people are people, and everyone around the world shares common goals and desires such as job promotions, higher salaries, and a happy family life. If Western executives keep this point in mind, and have a good grasp of Asian cultural issues, their businesses in Asia will be much more likely to succeed.

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