Connecting User Needs with Actionable Product Design Inputs

By MedTech Intelligence Staff
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Identifying user needs and actually turning them into actionable inputs during the design process can be a challenge.

Identifying user needs is the foundation for product development. However, the process of identifying user needs, meeting those needs and implementation is often disconnected. Craig Scherer, co-founder and senior partner at Insight Product Development, discusses this challenging area for medical device companies and how it needs to be aligned with a company’s ultimate business goals.


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